Veolia water France would like to rethink its internal communication with a view to providing more information on general company news.
What we did
Proches wanted to introduce itself “naturally” to an existing and initially locally-focused information ecosystem, by adding additional content providing added “corporate” value.
In a second step, the strategy for the dissemination of content was reviewed building on all of Veolia Water’s the physical and digital platforms: push email, a dedicated website, but also with posters on site.
The push emails open rate exceeded 60% and the click rate 11%. Content engagement (Likes, comments) also rose regularly.