Veolia Water, internal communications

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How to rethink the Veolia Water information system (newsletter) to tap into a broader audience in house?

Context

Veolia water France would like to rethink its internal communication with a view to providing more information on general company news.

What we did 

Proches wanted to introduce itself “naturally” to an existing and initially locally-focused information ecosystem, by adding additional content providing added “corporate” value.

In a second step, the strategy for the dissemination of content was reviewed building on all of Veolia Water’s the physical and digital platforms: push email, a dedicated website, but also with posters on site.

Results

The push emails open rate exceeded 60% and the click rate 11%. Content engagement (Likes, comments) also rose regularly.