Expertises | Proches

SMART PR

Let’s work together to win over your target audience!

We identify the media and influencers, anticipate media opportunities, manage relations with journalists and assist you with effective public speaking.

Reputation and e-reputation strategies
Media and influencer relations
Crisis communication
Public speaking training

SMART STUDIES

Perpetually reinventing our influence skills

We are an opinion media and this is our way of contributing daily to collective intelligence and inventing a SMARTER community.

Strategic planning
Qualitative and quantitative research
Opinion editorials

SMART EVENTS

Greater influence at your events

We help with the design and production of your events, enhanced by key partners

Content creation
Live tweets
Broadcasting
PR
Media campaign

SMART BEHAVIORISM

Putting people first again

We assess your internal and external environment to create winning support strategies that endure.

Decisional architecture
Internal and change communication
Employer brand
Shaping public opinion

Auchan Projet Humain
Arep Lab
Nudge: une révolution au service de l'intérêt général
Nudge: une révolution au service de la conduite du changement

SMART BRANDING

Make your brand the flagship of your business

Your brand capital is unique. We will help you strengthen it and make its attributes known.

Brand platform
Brand content
Corporate identities
Advertising campaigns

SMART COMMUNICATIONS

Communication working to boost the image of and develop your organization

We make action recommendations related to the goals and culture of your organization and its management, as well as those of all involved.

Communication strategies
Crisis communication and management
Internal and change communication
Strategic intelligence

SMART THOUGHT LEADERSHIP

Content as a source of influence

We help you devise influence strategies that promote your ideas in public debate.

Brand Content
Design Thinking Workshop
Economic intelligence
Editorial content

SMART LISTENING

The right decision through reliable and comprehensive information

We are all ears, analyzing the institutional and media environment for organizations and their management

Reputation audit
Competitive analysis
Public opinion monitoring
Social listening

SMART LOBBYING

Public affairs consistent with the changes in our institutions and public opinion

We help you to analyze your environment and think up influence strategies to promote your ideas in public debate.

Influence strategies
Program of meetings with decision-makers and influencers
Opportunity identification
Economic and political intelligence
Institutional intelligence

Tribune

"Is the Emergence of AI in Public Affairs an Opportunity to Reinvent a Model?"

SMART DIGITAL & SOCIAL

We introduce digital media to your business strategies early on

Defend your vision in a battle of ideas. Proches Agency leverages its expertise to promote your vision of the world, to help it win the cultural battle.

Intelligence and social listening
Audit and e-reputation strategies
Transformation and digital acculturation
Supporting the management
Personal branding
Training on how to use the social media